About trends within the digital
Has there been any radical change in the past few years
regarding trends within the digital media industry?
Content in the web became a king thanks to Google. Web 2.0
legend felt upon our internet users as well. It doesn’t matter if the
company is big or small, if it needs it or not - demand for content
management grew up to 95%. The news web portals
were more of general kind and we see that the lack of more specialised
news portals is vanishing and the existing ones are becoming more
professional. Thumbs up. Small businesses were provided with cheaper
internet solutions as “do it yourself”.
Which trends do you see right now in the industry of digital media?
There is a great demand of
internet advertising right now as TV loses a
bit its advertising positions and which are getting stronger in
internet. Blogging mania is a bit calming down and now bloggers are
writing for a profit more than just blogging. Internet community portals
are offering more and more services than just their primary mission like
Which tendencies can you see in the future?
Information sharing should become even more flexible and intelligent.
User oriented search engine solutions altogether demolishing a
linguistic barrier. Web developers will have an opportunity to enrich
the web hugely as internet is becoming faster. Internet users will gain
more control on the digital media they are using and sharing. Audience
filtering should get even more precise for online advertising purposes.
Internet will go more (if not absolute) mobile as more mobile devices
are used. Range and application of such devices should increase as well.
Local market oriented net and intranet solutions will become more
relevant for small business just like internet ones.
How do you keep yourselves up-to-date with industry trends?
We read a lot. There are some permanent web resources which helps us
stay up to date. We are keeping an eye on the new announcements from the
software industries as well as senior designers; also we are tracking
the awarded world sites’ techniques. We pay a lot of attention on the
behaviour of nowadays internet user, segmenting them to age groups.
Information regarding skills and profile of future employees:
Which different techniques are you specialized in?
Mostly we specialize in web page design and
banner ad design which are
commonly constructed using Adobe software. Web and press graphics is
aided by Corel products and Erain’s Swift 3D. For simple video
production we use Adobe Premiere and After Effects, Sorenson Squeeze
sometimes, for sound treatment – simple wave editors such as Sony Sound
Forge. Search engine optimisation is achieved with quite different
software. SEO is not the last thing we’ve been interested in since
launching our own freelance biz and we think that overall results are
really great. Some computer-local programming software is used as well.
Are you specialized within any particular part of the industry (music,
games, media etc)?
We suppose that would be animation. We construct
flash sites and
animated components for websites such as intros, menus, headers, various
media applications, banner ads. We just love it animated.
What clients & customers do you have?
We have quite a wide range of customers. The most we do is associated
with companies that are into various sorts of media production, such as
movie films, TV advertisements, music clips. Of course there are
customers of various other spheres of activity including marketing
agencies, distributing companies, travel and logistics service
providers, lottery organizers, casinos and building construction
What does your view on roles and responsibility at the company look
The term “client is always right” cannot be applied 100% at our
freelance company (good for them though :). We do only the things we are
capable of, without the uncertain third parties’ help; as such a
guarantee helps us and our clients sleep well at night. We take
responsibility not only for our existing solution but also for the
possible future threats to it. Roles between us are shared according to
our current brain brightness level.